The FDA’s 2017 Comprehensive Plan laid out a powerful roadmap for reducing smoking rates in America and the associated premature death and disease caused by combustible cigarettes. That Plan was based on three key pillars:
1: Fostering a marketplace of authorized, legal, smoke-free nicotine delivery products such as e-cigarettes as an alternative for Americans who smoke to transition away from cigarettes.
2: Addressing the rampant misinformation around nicotine itself, giving Americans who smoke full and accurate information around the public health benefits of switching away from combusted cigarettes to potentially less harmful nicotine delivery products.
3: Reducing the addictiveness, accessibility and appeal of deadly combustible cigarettes.
Today’s proposed rule takes an important step forward on the third pillar of the strategy. Now, the FDA has the opportunity and responsibility to accelerate progress on the other aspects of the 2017 Plan. One important step in this effort will be to secure our borders and stem the flow of illegal, Chinese vapor products that are flooding the U.S. market.
September 6, 2024
Juul Labs is encouraged to see another year of continued decline in underage use of vapor products in general, and JUUL products specifically. Overall,…
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Juul Labs is grateful to see Governor Ron DeSantis and Attorney General Ashley Moody take action to address the flood of illegal vapes pouring…
December 11, 2023
Reducing the rate of smoking is, by far, the best and most impactful way to address lingering, preventable, and inequitable death and disease caused…