We are pleased to see continued declines in underage use of all vapor products and JUUL products in particular. These data demonstrate that appropriate restrictions to access and marketing of vapor products work and can lead to meaningful reductions in underage use in a regulated marketplace. The data further show the need to escalate enforcement against the illicit disposable products that now dominate youth use. That enforcement effort, if coupled with market authorizations for products that meet the statutory standard with science and evidence, can unlock the historic opportunity to reduce the deadly harm of combustible cigarettes while continuing to drive down underage use.
October 6, 2022
“We initiated a company-wide reset to combat underage usage of JUUL products and resolve issues from our past. Since that time, use of JUUL…
November 23, 2021
“This settlement is another step in our ongoing effort to reset our company and we applaud the Attorney General’s plan to deploy resources to…
October 1, 2021
“Over the past several years, we reset our company because while millions of adult smokers have converted to our products from cigarettes, we will…