We applaud the Commonwealth of Virginia for raising the purchasing age for all tobacco products, including vapor products, to 21 and we hope more lawmakers follow its example at all levels of government across the country.
We cannot fulfill our mission to provide the world’s one billion adult smokers with a true alternative to combustible cigarettes if youth-use continues unabated. Tobacco 21 laws fight one of the largest contributors to this problem – sharing by legal-age peers – and they have been shown to dramatically reduce youth-use rates. That is why we are committed to working with lawmakers to enact these effective policies to prevent youth access of JUUL and other vapor products.
November 2, 2023
We are pleased to see continued declines in underage use of all vapor products and JUUL products in particular. These data demonstrate that appropriate…
October 6, 2022
“We initiated a company-wide reset to combat underage usage of JUUL products and resolve issues from our past. Since that time, use of JUUL…
November 23, 2021
“This settlement is another step in our ongoing effort to reset our company and we applaud the Attorney General’s plan to deploy resources to…